Imperium Announces the Launch of Real Answer

April 1, 2015 – Imperium announces the launch of Real Answer®, an automated solution designed to help companies achieve a higher-degree of confidence in their data by ensuring the authenticity and quality of open-ended survey responses.

How does Real Answer work?
Real Answer evaluates open-ended survey responses against several critical factors, and determines the significance of those factors. A Real Answer score of 0 to 100 is then generated based on the quality of the response given. The numeric Real Answer score is provided along with an indication of which factors contributed to the score. Real Answer is available for use in 27 languages. The open-ended responses can be batch translated.

Factors Used to Determine Real Answer Scores:

  • Garbage words. Real Answer will check and score for words not found in the dictionary. There is extensive localization for each of the languages.
  • Bad language, words & expressions. Real Answer will check and score for profanity, sexist, racist, and ethnically offensive terms.
  • Pasted responses. Real Answer will detect and score an answer that has been pasted from a respondent’s clipboard.
  • Similarity. Real Answer will detect and score an answer that is identical or substantially similar to previous answers.
  • Robot responses. Real Answer will detect and score answers that have been programmatically inserted.
  • Engagement. Real Answer will evaluate an answer with reference to the length of response as compared to other answers to the same question to ensure respondent engagement.

Why use Real Answer?

  • Real Answer scores inform and improve decision-making – Real Answer scores, and the factors that impacted scores are provided for each open-ended response. Accept, or reject responses using this additional context.
  • Undesirable respondents are prevented from registering, or completing surveys - Save on incentive costs while ensuring data quality as Real Answer scores can be used to reroute, or terminate respondents dynamically.
  • Automated data cleaning saves time and money – Real Answer eliminates the time and expense involved in manually cleaning data files.
  • Guarantee that poor quality data is removed before sharing with key stakeholders or clients.

Real Answer Features

  • Results in real time.
  • No interruption to the user experience or automated redirection of users.
  • Cloud-based solution, does not require dedicated hardware or infrastructure.
  • Can be used as needed, on each question within a specific survey, or sporadically.
  • Available in 27 languages.

Customized Approach

As with all Imperium products, Real Answer was designed to meet the data quality needs of our vast, global market research client base. Real Answer can be used on an ad hoc basis or standard on every project. We’d like to discuss how our solutions can benefit you.

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