Verity®

Authenticate self-reported information and block fraudsters

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Key benefits

  • Checks against multiple data vendors to provide the best possible match rates and redundancy for real-time processing
  • Validates information accuracy by comparing billions of records across multiple sources including property, postal and legal databases
  • Uses transparent 6-point scoring system for clarity and consistency
  • Returns a globally unique Verity® ID across all panels
  • Can be deployed at panel level (batch), during recruitment, at point of survey or at intercept level (river, affiliate partner)

How it works

1

Panelist information is passed through to Imperium (in real-time or through batch process)

2

Verity® tool runs algorithm across multiple sources to validate self-reported information

3

Score is returned based on confirmed validations and outcome is determined

Verity® validates self-reported information against multiple data sources for accurate and transparent scoring, including:

  • Age
  • Presence of Children
  • Marital status
  • Occupation
  • Education
  • Ethnicity
  • Gender
  • Household Income
  • Home Market Value
  • Home Owner /Renter
  • Length of Residence
  • Political Party Affiliation
  • Adults Age Ranges
  • Children Age Ranges
  • Business Owners
  • Working Women
  • Mail Order Buyers
  • Mail Order Responders
  • Mail Order Charity Donor
  • DMA – Mail Suppression
  • Vehicle 1: Make
  • Vehicle 1: Model
  • Vehicle 1: Year
  • Vehicle 2: Make
  • Vehicle 2: Model
  • Vehicle 2: Year